TikTok Shop opens in Spain, Ireland in e-commerce expansion ahead of potential US ban
Published on: Tuesday 10 December 2024
TikTok has announced the launch of its in-app e-commerce feature in Ireland and Spain, bringing TikTok Shop to its first market in continental Europe, an expansion that comes just ahead of a potential ban in the US. TikTok announced on Tuesday the roll-out in Spain, where its 20 million monthly active users (MAUs) can shop while watching short videos or live-streaming sessions without leaving the app, according to a statement on its website. In a separate statement on the same day, the company s